In the world of entrepreneurship, the phrase “Jo dikhta hai, woh bikta hai ” holds immense significance. Loosely translated, it means that what is visible, sells. As a personal brand building and image coach for male entrepreneurs, I have witnessed the truth behind this statement. However, I firmly believe that it’s not about desperation to impress clients but about harnessing the science of style to build a powerful personal brand that genuinely increases revenue. Let’s delve into the profound meaning of “Jo dikhta hai, woh bikta hai” and how it can benefit business owners.

The Visual Impact of Personal Branding

In a highly competitive business world, where first impressions are often made within seconds, your personal brand’s visual elements play a critical role. Whether it’s the way you present yourself, your attire, grooming, or body language, these aspects collectively form the image that your clients and partners perceive. “Jo dikhta hai” reminds us that the visual aspect is often the first, and sometimes the only, impression that counts.

Building Trust and Credibility

Your personal brand is your promise to your clients. It represents your values, competence, and reliability. When you invest in your image and create a powerful personal brand, you’re not just trying to impress but rather to build trust and credibility. A professional appearance communicates that you care about your clients, your work, and your reputation.

Enhancing Professional Opportunities

“Jo dikhta hai, woh bikta hai” extends beyond attracting clients; it also opens up professional opportunities. Potential partners, investors, and collaborators are more likely to engage with individuals who project a strong and consistent personal brand. This can lead to collaborations, investments, and career advancements that may not have been possible otherwise.

The Role of the Science of Style

To implement the philosophy of “Jo dikhta hai, woh bikta hai” effectively, entrepreneurs must understand the science of style. It’s about aligning your appearance with your personal and professional goals. Here are some key elements to consider:

Wardrobe Selection: Your clothing should be appropriate for your industry and audience. It should reflect your personal brand and convey professionalism.

Grooming: Proper grooming, including hair, skincare, and personal hygiene, is essential. It adds to your overall polished appearance.

Body Language: Your posture, gestures, and how you carry yourself significantly impact your image. Confident body language is crucial.

Communication Skills: Effective communication, both verbal and non-verbal, is vital for a successful personal brand. It’s not just what you say but how you say it.

Consistency: Consistency in your image builds recognition and trust. Your personal brand should be a reflection of your values and character.

The Balance Between Authenticity and Impression

While “Jo dikhta hai, woh bikta hai” underscores the importance of a strong visual impact, it doesn’t mean sacrificing authenticity. A powerful personal brand should be a true representation of who you are and what you stand for. It’s about striking a balance between making a lasting impression and remaining genuine. Authenticity is what truly resonates with clients and leads to sustainable success.